I

’ve found the perfect mix of everything I love about storytelling in motorsport: a constantly shifting environment, a growing cast of personalities, and a stage built on performance and pressure. It keeps me curious, always exploring new angles where my brand-management mindset, my marketing instincts, and my passion for narrative and content creation all meet.

Focusing on F1 Academy has become the most rewarding part of that journey. I love contributing to the push to spotlight female talent, especially at a moment where the series is evolving and opportunities are expanding.

The time is now, and I believe in telling these stories with intention, so they resonate, inspire, and help move the sport forward.